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Join the NRA Business Alliance Today and Get These Great Benefits!

Discounted Products and Services

EMS is the leading low-cost card processor in the firearms and shooting sports industries supporting retail stores, mobile and gun show sales, ecommerce websites, along with auction and marketplace channels.
As the official card processor of the NRA Business Alliance, EMS offers savings up to 20% or more over your current provider.
Benefits of partnering with EMS and the NRA Business Alliance:

  • FREE Credit Card Machine or Mobile Phone Reader
  • Transparent Pricing
  • Guaranteed Lowest Rates or EMS Zero Cost Program
  • Personalized Service
  • Plus...
  • No Hidden Fees
  • No Long Term Contracts
  • No Early Termination Fees
Website: https://www.emsfirearms.com/nra/
Phone: 800-985-6551
Email: [email protected]

Gun Store Packages Discounted for NRA Business Alliance Members

Orchid and the NRA Business Alliance have created discounted packages for new and existing retail FFLs. Each package includes FFL and SOT licensing, cloud-based Point of Sale (POS) software with an integrated firearms payment processing solution, online university access and a retail electronic bound book and e4473 software program.

  • Launch Retail Gun Store – Only $39.95 with GS Mobile Cloud
  • Improve Existing Retail Gun Store – Only $54.95 with GS Retail Cloud Plus

All FFL software provided by Orchid is backed by the attorneys at FFL Law. Merchant services are firearm industry-friendly and can accept credit online, in-store or on the go. Lowest industry rates available.

Since 2012, Gearfire™ has been the leading eCommerce website provider to the shooting sports industry. Their technology uses a live stream of available inventory to enable retailers to offer as much as $1 billion in available inventory that never has to be stocked. With no dev skills required, The Gearfire team will walk you through the setup process to ensure your website is “live” as quickly as possible.

Learn more or request a free demo at https://www.gogearfire.com/solutions/ecommerce.

Named USA's fastest growing Membership Management Software Platform by Inc. 5000

AssociationSphere is your all-in-one membership management software that is completely USA based. Move to AssociationSphere and have one place to streamline all of your operations.

Enjoy EXCLUSIVE savings as an NRA Clubs & Associations member - 6 months free plus, for a limited time, free data conversion!

  • Manage Memberships
  • Automate Renewals & Invoices
  • Contact Management
  • Events & Auctions
  • Unlimited Text Messaging & Email Marketing
  • Personalized Member Portal
  • Public or Member Only Directory
  • Surveys with Real-Time Feedback
  • Committee Sign-Up Forms
  • Fundraising & Volunteer Management
  • Accounting Integration
  • Mobile Payments
  • Website Builder

RetailBI™ technology for your own business (use of AXIS™ Point Of Sale required) allows you to analyze sales, inventories and customers, on the go, from your smartphone, tablet, or directly from AXIS™ POS. Cloud-based data may be stored across one or multiple stores of your AXIS™ Multi-Store network.

Centralized POS Sales Reporting – Analyze your sales and maximize revenue by:

  • Understanding what products are selling, and at what velocity.
  • Mapping customer sales transactions to geographic regions.
  • Generating single-store dashboards that make running your business much easier.

Optimize Stock and Purchasing Decisions – Global control at one location for multi-store users.

  • Ensure standardization of inventory data.
  • Allow one location to control inventory stock for the entire organization.
  • Provide the means for stores to perform inter-store product and firearm transfers.

Learn more at https://www.gogearfire.com/solutions/retailbi.

Not just Point of Sale. AXIS™ is a complete retail management System. Its power and simplicity make AXIS™ the preferred choice amongst shooting sports retailers. AXIS™ is the first software solution developed exclusively for the shooting sports retail and range operator. Trusted by over 66% of NSSF 5-Star Ranges! AXIS™ users benefit from one integrated platform that includes industry-specific applications to streamline retail operations, reduce man hours and boost your sales… all while remaining ATF compliant.

Learn more or request a free demo at https://www.gogearfire.com/solutions/axis-point-of-sale.

Gearfire™ now offers a complete email marketing platform to capture leads, engage your audience and convert more sales. Let’s make your emails better! Gearfire™ Marketing offers automation and personalization features. Send email campaigns that reach the right customers, at the right time.

Learn more at https://www.gogearfire.com/solutions/marketing.

Monitor nationwide consumer sales with RetailBI™! Built for sporting goods and firearm industry executives, RetailBI™ is the largest consumer sales analytics platform on the market. Leverage the platform to track sales trends, velocity and movement data.

Learn more at https://www.gogearfire.com/solutions/retailbi.

ATF Approved 4473 eStorage (Powered by AXIS™ Point Of Sale Software)

Say goodbye to paper 4473’s. Gearfire™ is the first FFL Technology Provider to offer an ATF Approved digital storage solution for the Form 4473. Integrated with AXIS™ Point Of Sale Software, the 4473 eStorage functionality is 100% ATF compliant (an ATF Variance is required – the Gearfire™ Team can help).

Learn more or request a free demo at https://www.gogearfire.com/solutions/axis-point-of-sale.

NRA Benefits

NRA Business Alliance Directory
On the web, in NRA magazines, in mailings, we'll tell nearly four million NRA members about your business.

Show your NRA member pride and the five-star mark of an NRA member endorsed business. Display your certificate of affiliation with diplomas, certifications and your other business awards.

Discount on NRA Range Development & Operations Conference - $500 ($575 for non-affiliated groups). Click here to register.

Free subscription to NRA Club Connection Magazine

Membership Discount

Offer NRA memberships to your employees at a discounted rate. NRA membership is usually $40 a year, already a small price to pay to ensure our 2nd Amendment rights. Use your authorized discounts to further entice them to join. $30 for one-year is a small price to pay when you consider the monthly magazine, travel discounts, and 24/7 defense of freedom.

Digital copy of the NRA Business Alliance Logo - We want to give your marketing materials the power to pull in more NRA members. That's why we're going to send you a "camera ready" logo to use in your ads, brochures and company letterhead. (Digital file requests: Email [email protected])
NRA Business Alliance Members may use the NRA Business Alliance Member Logo only in a limited, conservative, small format manner that does not create any impression of a relationship between the NRA and the goods or services of the NRA Business Alliance Member. The anticipated allowed uses will be those where the logo is drastically subordinate to other content. The logo must appear to be no more than a footnote in any communication. All uses are subject to NRA’s approval which may be denied at any time for any reason. All approvals may be withdrawn.

Discounts available for advertising in one of NRA’s Publications. For more information, email [email protected] and provide your NRA Business Alliance number.

Interested in purchasing or selling NRA branded merchandise? Click here to receive a list of NRA official licensed partners.

The National Rifle Association is America's longest-standing civil rights organization. Together with our more than five million members, we're proud defenders of history's patriots and diligent protectors of the Second Amendment.